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My Professional Story

I’m a strategist, operator, and creative partner who helps companies build what’s next—through clear strategy, strong storytelling, and content that connects.

For more than 17 years, I’ve worked at the intersection of media, entertainment, and digital growth, leading teams and shaping content across long-form, digital, social, and emerging platforms. My background bridges creative storytelling and business strategy, with experience developing original series - scripted & unscripted, branded content, and multi-platform ecosystems designed to grow audiences and deepen engagement.

Since founding Lemon Lane Communications in 2020, I’ve partnered with media, entertainment, and digital-first businesses during moments of transformation—when clarity matters, momentum is essential, and the story itself needs to evolve. My work has included launching new brands and content franchises, shaping long-form and short-form content strategies, rethinking audience and revenue models, and helping leadership teams align creative vision with execution.

Before consulting, I served as Vice President and General Manager at LightWorkers Media (an MGM venture) under Mark Burnett and Roma Downey, where I oversaw content development, production, marketing, product, and revenue. Under my leadership, the brand grew to more than 23 million social followers and generated 1.8 billion annual video views, while managing a slate of original series, podcasts, and premium programming across platforms. Earlier in my career, I helped launch and scale multiple digital brands at Whalerock Industries in partnership with brands and distribution partners like MSN, YouTube, AOL, Verizon and P&G, working closely with creators, platforms, and advertisers to bring stories to life in new ways.

What ties it all together is this: I love helping smart people make their work stronger. I bring a blend of strategic rigor, creative instinct, operational experience, and calm leadership—along with a deep respect for the creative process and the people behind it.

Curious by nature. Collaborative by default. Always focused on building stories—and businesses—that last.