Growth & Content Consulting for Media, Entertainment, and Digital Brands

I’m a strategist, operator, and creative partner who helps companies build what’s next—through clear strategy, strong storytelling, and content that connects.

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For more than 17 years, I’ve worked at the intersection of media, entertainment, and digital growth, leading teams and shaping content across long-form, digital, social, and emerging platforms. My background bridges creative storytelling and business strategy, with experience developing original series - scripted & unscripted, branded content, and multi-platform ecosystems designed to grow audiences and deepen engagement.

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Since founding Lemon Lane Communications in 2020, I’ve partnered with media, entertainment, and digital-first businesses during moments of transformation—when clarity matters, momentum is essential, and the story itself needs to evolve. My work has included launching new brands and content franchises, shaping long-form and short-form content strategies, rethinking audience and revenue models, and helping leadership teams align creative vision with execution.

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Before consulting, I served as Vice President and General Manager at LightWorkers Media (an MGM venture) under Mark Burnett and Roma Downey, where I oversaw content development, production, marketing, product, and revenue. Under my leadership, the brand grew to more than 23 million social followers and generated 1.8 billion annual video views, while managing a slate of original series, podcasts, and premium programming across platforms. Earlier in my career, I helped launch and scale multiple digital brands at Whalerock Industries in partnership with brands and distribution partners like MSN, YouTube, AOL, Verizon and P&G, working closely with creators, platforms, and advertisers to bring stories to life in new ways.

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What ties it all together is this: I love helping smart people make their work stronger. I bring a blend of strategic rigor, creative instinct, operational experience, and calm leadership—along with a deep respect for the creative process and the people behind it.

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Curious by nature. Collaborative by default. Always focused on building stories—and businesses—that last.